Attention, brands!!! Are you on social media? If not, you are limiting the amount of exposure your business could be getting. With over 2+ Billion users on various social media platforms, there is no doubt that it is a goldmine for consumers to find out about your brand and the services/products you offer.
Whether you are a service based, or product based company, there is room for you on social media.
So, why do consumers even follow brands on social media?
People are following you on Facebook/Instagram/Twitter etc. because they want to see what new products and services your company is offering. If they are repeat or even new customers, they want to see what is coming that is new, or they want to learn more about the services/products you can offer them. If you are a brand that is already utilizing social media as a marketing tool, it is crucial that you implement posting about your services and products into your content plan.
It is likely that is a consumer is following you on social media that they are interested in what deals they can get from your brand. Some even think they will see exclusive offers by following your brand. It is an excellent marketing tactic to include posting about your available discounts and offers on your social media channels to make the consumer aware and therefore, increase sales.
Okay, so now you know why consumers are following your brand in the first place, now let’s take a look at what kind of actions they take once they are following you. Remember, social media marketing is all about that call to action!
Consumers that are following your brand on social media are likely to take several actions, but the above three are quite possibly the most important to discuss. 91% of consumers will visit the brand’s website, 89% will take the next step and will buy from that brand, and 84% will choose that brand over their competitors. If you want any of these three things to happen for your brand (which if you are still reading this, it is safe to say that you do) then it is highly important to implement social media into your marketing efforts.
Social media is important in many ways, it helps you connect with your customers, it helps you showcase your brand and your company’s culture, and most importantly, it can help you drive sales and increase your profits. If you are looking to start from scratch wiht your social media presence or need a refresh to your existing profiles, Hendrix Media Co. can partner with you to take your social media marketing to the next level and get your brand and products in front of the right people.
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*The above statistics are from the Sprout Social 2019 Index.
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